Do not be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. What if they are a little coarse and you may get your coat soiled or torn? What if you do fail, and get fairly rolled in the dirt once or twice? Up again, you shall never be so afraid of a tumble.
- Ralph Waldo Emerson
This chapter will aim to cover areas like - What are values? Schultz’s research findings. Respected figures. Evolutionary psychology. Self-determination theory, key needs, goals & motivations. ‘Mentalities’ & behavioural response systems. Funeral speeches. Clarifying & setting goals.